About Subscriber Data Management

The Creation of the Multi-Profile Subscriber
With the proliferation of access technologies available, subscribers now have a plethora of communications choices and are accumulating devices upon devices and identities upon identities. At the same time, operators are struggling to manage these multiple access networks and multiple profiles in multiple silos. These market forces are creating the “multi-profile subscriber” and challenging operators to converge their networks and consolidate their subscriber information.

Unlock Subscriber Data from Silos
Valuable subscriber data has become more and more locked in legacy network equipment. However, many believe that the subscriber and the database of subscriber information is the most valuable asset to operators and can be freed by opening it up and converging multiple profiles into one logical place.

What the Analysts Say
“The HLR is the crown jewel of the SP’s competitive advantage. The subscriber registry of the HLR contains the most critical customer data and attributes. Such a system is what empowers mobile operators today. However, the data structures and infrastructure platforms for the installed base of HLRs are aging.” -IDC’s Subscriber Management: The New Frontier of IT-Network Convergence

“Operators have a short window of opportunity to put in place a strategy and architecture for managing all the subscriber information they possess and use it to more fully capture their customers by personalizing the customer experience.” -Light Reading’s Subscriber Data Management: It’s Time to Get Personal

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