More on “The Greening of Telecom Network Equipment”
Apparently this topic is getting more and more attention these days. It happens that Light Reading’s Green Telecom 2008 one-day conference was held in Dallas this week. The discussion here was more focused on environmental friendliness in mature markets existing for the purpose of cost savings, not about opportunities in emerging markets. This is especially important right now as corporate budgets tighten: “We’re all trying to conserve cash,” said Kathy Loshbaugh, VP of network engineering at Sprint Nextel Corp. “And I think now is a perfect time to look at energy costs.”
The point made is that lots of energy is being wasted, and the market is open to more energy management suggestions. Operators declared how power consumption as a reportable metric is beginning to influence equipment purchasing decisions.
And just before lunch broke, Charlene Lake, VP of public affairs at AT&T announced, “If you’re not at the table, you’re on the menu.”
Sure, what used to be called efficient or requiring lower energy consumption might now just be rephrased as GREEN, but in any case it’s generating more urgency for operators to consider better operations and equipment selections, and for the market to drive improvements such as ATCA.
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