Subscriber Data Management: It’s Time to Get Personal - Light Reading
There are signs that operators are getting serious about subscriber information management.
Light Reading has released the report “Subscriber Data Management: It’s Time to Get Personal,” which once again covers approaches and technologies in subscriber data management:
“Enormous opportunities are arising from the ability to aggregate, mine, and understand this trove of subscriber information. Operators’ trusted-provider status in the value chain enables them to use this knowledge to build personal relationships with individual subscribers or subscriber segments, encouraging customer loyalty and the upselling and cross-selling of existing services.
“New services and usage patterns are expanding the scope of subscriber management, and the consolidation of information is creating a powerful, and lucrative, information source.
“Operators have a short window of opportunity to put in place a strategy and architecture for managing all the subscriber information they possess and use it to more fully capture their customers by personalizing the customer experience.
“Nevertheless, there are signs that operators are getting serious about subscriber information management.
“New technology investments are needed to release subscriber information from operational and system silos.”
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About the SDM Blog
The SDM Blog is the place to read what Blueslice employees and some of our friends from elsewhere have to say about subscriber data management, as well as related topics such as HLR/HSS, AAA, quad plays, roaming, and next generation mobility.
It's not an official Blueslice blog, and any opinions belong to the authors and do not necessarily represent the official company views of Blueslice.
Blueslice is one of the companies that has led the evolution of next generation HLR/HSS solutions. You can learn more at Blueslice.com. -
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