Telecom Service Providers Find True Value in Subscriber Management - IDC
An IDC report entitled “Subscriber Management: The New Frontier of IT-Network Convergence” is another forward-looking analysis of subscriber data management. It covers the topics of Home Location Register (HLR), Home Subscriber Server (HSS), and Generic User Profile (GUP) identity technologies and solutions. Here are some notable quotes:
“The HLR is the crown jewel of the SP’s competitive advantage. The subscriber registry of the HLR contains the most critical customer data and attributes. Such a system is what empowers mobile operators today. However, the data structures and infrastructure platforms for the installed base of HLRs are aging… A new generation of vendors is educating SPs on the advantages of subscriber management.
“The top business challenge for service providers (SPs) is to get data out of the network and into the hands of marketing decision makers. For time to market as well as profitability, the success of the SP depends on the usability of subscriber information.
“While critical to the success of SPs, subscriber management remains fragmented within the telecommunications infrastructure. New services and usage patterns are expanding the scope of subscriber management, and the consolidation of information is creating a powerful, and lucrative, information source.
“Understanding subscriber preferences and usage patterns reduces operational costs and opens up an array of market development opportunities that are going largely untapped.
“Operators hold a great amount of information about their customers as well as their trust. Beyond simplifying network operations, consolidating this information and opening it up drives tremendous opportunities to cross-sell services, create personal relationships with their customers, and increase loyalty.”
-
-
About the SDM Blog
The SDM Blog is the place to read what Blueslice employees and some of our friends from elsewhere have to say about subscriber data management, as well as related topics such as HLR/HSS, AAA, quad plays, roaming, and next generation mobility.
It's not an official Blueslice blog, and any opinions belong to the authors and do not necessarily represent the official company views of Blueslice.
Blueslice is one of the companies that has led the evolution of next generation HLR/HSS solutions. You can learn more at Blueslice.com. -
Blogroll
