Roaming Opportunity for Global Voice and Data - Informa
Informa and Angela Stainthorpe have come out with a promising outlook on the market growth of roaming: “The potential for the roaming market is significant, with 600 million people using roaming services by 2013 – 64% more than in 2008” (Angela Stainthorpe, Research Analyst and author of the Global Roaming Report (3rd Edition), Informa Telecoms & Media©).
The number of people using their mobile phone whilst abroad will grow over 50% between 2008 and 2013, voice roaming traffic will double over the period and data roaming traffic will increase to many times its 2008 level. These figures represent a great opportunity to build mobile telecommunications into a truly global service, and to reap the rewards in subscriber reach and revenue generation.
This remarkable growth brings up many questions as to how these subscribers will roam, who will collect revenue, and will these charges be at similar levels to today or lower/higher? Will frequent travelers continue to use multiple SIM cards, and, if not, how will operators manage multiple regional identities? What will be the future of nontraditional mobile service providers focused on roaming, of mobile network alliances, and of regulation?
Subscriber Data Management: It’s Time to Get Personal - Light Reading
There are signs that operators are getting serious about subscriber information management.
Light Reading has released the report “Subscriber Data Management: It’s Time to Get Personal,” which once again covers approaches and technologies in subscriber data management:
“Enormous opportunities are arising from the ability to aggregate, mine, and understand this trove of subscriber information. Operators’ trusted-provider status in the value chain enables them to use this knowledge to build personal relationships with individual subscribers or subscriber segments, encouraging customer loyalty and the upselling and cross-selling of existing services.
“New services and usage patterns are expanding the scope of subscriber management, and the consolidation of information is creating a powerful, and lucrative, information source.
“Operators have a short window of opportunity to put in place a strategy and architecture for managing all the subscriber information they possess and use it to more fully capture their customers by personalizing the customer experience.
“Nevertheless, there are signs that operators are getting serious about subscriber information management.
“New technology investments are needed to release subscriber information from operational and system silos.”
Telecom Service Providers Find True Value in Subscriber Management - IDC
An IDC report entitled “Subscriber Management: The New Frontier of IT-Network Convergence” is another forward-looking analysis of subscriber data management. It covers the topics of Home Location Register (HLR), Home Subscriber Server (HSS), and Generic User Profile (GUP) identity technologies and solutions. Here are some notable quotes:
“The HLR is the crown jewel of the SP’s competitive advantage. The subscriber registry of the HLR contains the most critical customer data and attributes. Such a system is what empowers mobile operators today. However, the data structures and infrastructure platforms for the installed base of HLRs are aging… A new generation of vendors is educating SPs on the advantages of subscriber management.
“The top business challenge for service providers (SPs) is to get data out of the network and into the hands of marketing decision makers. For time to market as well as profitability, the success of the SP depends on the usability of subscriber information.
“While critical to the success of SPs, subscriber management remains fragmented within the telecommunications infrastructure. New services and usage patterns are expanding the scope of subscriber management, and the consolidation of information is creating a powerful, and lucrative, information source.
“Understanding subscriber preferences and usage patterns reduces operational costs and opens up an array of market development opportunities that are going largely untapped.
“Operators hold a great amount of information about their customers as well as their trust. Beyond simplifying network operations, consolidating this information and opening it up drives tremendous opportunities to cross-sell services, create personal relationships with their customers, and increase loyalty.”
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About the SDM Blog
The SDM Blog is the place to read what Blueslice employees and some of our friends from elsewhere have to say about subscriber data management, as well as related topics such as HLR/HSS, AAA, quad plays, roaming, and next generation mobility.
It's not an official Blueslice blog, and any opinions belong to the authors and do not necessarily represent the official company views of Blueslice.
Blueslice is one of the companies that has led the evolution of next generation HLR/HSS solutions. You can learn more at Blueslice.com. -
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